Airtel Rising Stars is a youth football initiative undertaken by Airtel Africa. This programme, launched in 2011 is a soccer talent programme that aims to focus on identifying and nurturing budding soccer talent from the grassroots onto an international stage.
The programme targets both boys and girls between the ages of 13 – 17.

The boys and girls are encouraged to form teams and register at selected locations including Airtel shops where they are then entered into the tournament on qualification.